GOOD BUSINESS PAYS

Sometimes, a company with just an idea is enough to build a brand. In this case, the company sought to encourage large businesses to pay small businesses sooner during the pandemic, helping stimulate the economy and fuel growth. The name GOOD BUSINESS PAYS resonated immediately, shaping the entire brand world from the logo and colours to the movement’s philosophy and values. Originally launched as a social campaign, the movement is now supported by numerous FTSE 100 companies and has helped a significant number of small businesses get paid sooner.