GOOD BUSINESS PAYS

Creating a brand from scratch is one thing. Creating a new brand that wants to encourage large businesses to pay small businesses sooner, to help them grow, and get the economy moving again during the middle of a pandemic is quite another. But, I, and a great team at VCCP made it happen. I wrote the name ‘GOOD BUSINESS PAYS’ and everything else followed suit; from the logo, to the new movement’s philosophy and belief, to the brand’s tone, colour, and awesome illustrations created by Justin Poulter that lived as a social campaign. The movement is now being backed by many FTSE 100 companies, talked about by the Chancellor of the Exchequer, Rishi Sunak, and is getting a significant number of small companies paid sooner.