End Youth Homelessness

I brought EYH into Leo Burnett and helped turn the charity into a brand. This campaign, the charity’s first, dramatises the dire situations young homeless people find themselves in, stuck between a dangerous home life and life on the street. CD’ing the business and working with a brilliant client, the campaign caught the public’s attention from London to Glasgow. It also caught the eye of a media company that now provides free media for the charity, and it helped form new partnerships with large businesses for EYH. Most importantly though, the number of young people asking for help increased.