End Youth Homelessness

End Youth Homelessness had a mission clearly stated in its name, but little else. To clarify the charity’s purpose and impact, a launch campaign was created to dramatise the harsh realities young homeless people face, caught between an unsafe home life and the dangers of the street. The campaign captured the UK’s attention. A major media company took notice and now provides the charity with free media support, while new partnerships were formed with leading businesses. Most importantly, the number of young people reaching out for help increased significantly.