The glass & a half shop
Working with the Cadbury team at VCCP, I exploded the brand’s new positioning ‘There’s a glass & a half in everyone,’ by bringing the TV advert to life. In the advert, a generous shopkeeper allows a little girl to swap a knick-knack for a bar of chocolate. We continued this generous spirit throughout the UK, by giving people the chance to swap their own knick-knack for a bar of Dairy Milk in pop-up Cadbury branded newsagents.
Watch ‘The glass & a half shop’ in action.
Anyone who couldn’t visit the shop, could claim a free bar online through our Facebook video.
Chocolate lovers would then receive a bar in the post.
